The Eric Clapton Crossroads Tour is a blues music festival held in major cities throughout the United States every 3 years. It targets fans of blues, rock, and guitar music, drawing from Eric Clapton's legendary status in the industry for his guitar prowess and contributions to these genres. The festival appeals to a diverse audience of all ages, with a particular attraction for older music enthusiasts who appreciate Clapton's legacy and the music he represents.

​​​​​​​This project involves redesigning the original website to create a well-designed landing page specifically for attendees of the Crossroads Tour Festival in LA. The goal is to provide easy access to information about the lineup, tickets, merch, and more, optimizing usability. A social media campaign has also been developed to enhance audience outreach and expand the festival's digital footprint. The color scheme and fonts are chosen to complement the nature of blues music.

https://miranola96.github.io/eric-claptons-crossroads-tour-festival/